Practiva Launch
A complete practice, built for you and handed over in full — one fixed price, one defined scope, one finish date.
£xx/month to include all domain and account running costs, annual website maintenance, and free access to Practiva Grow.
Why it exists
Most practices get assembled out of six or seven separate relationships — a designer, a web developer, someone for search engine and AI optimisation, a printer, a signage company, whoever ends up writing the content, doing the social media, or editing the videos. Each needs briefing. Each needs chasing. The parts arrive at different times and rarely look like they belong together.
Launch replaces all of that work with one project and one point of contact. We brief the partners, run the schedule, and check the work.
What arrives at the end is not a pile of assets — it is a visible practice that is already operating, already visible to referrers, and already producing content.
The six phases
Discovery and strategy
A conversation about your specialty, the referrers who matter to you, who else is practising nearby, and what you want the practice to be in a year. You get a written practice strategy and a local market positioning analysis — a clear view of where you sit and where the room is.
Brand identity
A bespoke logo, letterhead, compliment slips, clinic room and desk signage, and QR code linked printed flyer. Designed once, properly, so everything a patient or a referrer sees belongs to the same practice.
Digital presence
Your fully optimised, SEO driven, personalised website, domain, and first six months of hosting. Domain registered practice email with a matching digital signature, a practice phone number, secure cloud storage, Google Business, Google Analytics, and Google Search Console setup, a website QR code, directory listings, and social media channels. A review of your digital presence forms the transition to Practiva Grow.
Content and social media
A professionally written biography, a welcome video, six months of monthly blog articles, condition and treatment videos, and weekly social media posts — written, scheduled and published, not handed over as a document of suggestions.
Referrer engagement
Letters to the hundred nearest GP surgeries and a hundred relevant local businesses and community groups, written, printed and physically delivered. Plus a press release for local media and a speaker-opportunity template for education days, patient groups, and corporate health events.
Practice infrastructure and handover
A practice infrastructure checklist and toolkit, including the things nobody tells you about (for example trademarks, GDPR, and advertising). A briefing document for your secretary, PA, and/or management company. A new patient information pack. Then formal handover.
What we need from you
Less than you might expect. Realistically: completing an intake questionnaire, an hour for a discovery call and capturing your videos (done remotely), and around thirty minutes at the end of each phase to approve what has been produced. Some other connectivity steps will also require some of your input. In total, no more than a few hours, spread across the project.
The one thing that genuinely delays a build is approvals. If a phase sits waiting for a decision, the finish date moves. We will tell you clearly when that is happening.
Start to handover: approximately 6 weeks.
What you own at the end
The work is yours. The logo and its source files, the website and everything written on it, your brand, the content calendar already scheduled, all the printed and physical assets, and the practice management materials. All of it belongs to you outright — no licence to renew and no permission to ask.
What stays with us is the background infrastructure. Your domain registration, all hosting and digital accounts sit inside Practiva, managed on your behalf to ensure your practice runs smoothly. Your email comes straight to you, and you use your phone number exactly as you would any other — you just never need to get involved in the account administration. Because we hold these accounts across every practice we build, we are dealing with these suppliers constantly to ensure you get the best service. You get the benefit of that without having to think about any of it.
If you would rather hold all those individual accounts yourself, you can: you open them in your own name with providers of your choice, and we transfer everything across.
That covers all thirty deliverables, every delivery partner’s time, all physical and digital assets, six months of hosting and content, project management throughout, and formal handover. This also includes your first six months of Practiva Grow.
£xx/month from month 7 — to include all domain and account running costs, annual website maintenance, and free access to Practiva Grow.
Payment: 50% on return of the signed contract, and 50% on handover, following sign-off of each phase against the deliverable list. Direct debit on an annual rolling contract.
What is not included
Practiva is not a secretarial company, practice management platform for clinical information, appointments, results or letters, or a billing company. There are a number of digital products and companies who already do this very well (ask us if you need advice). Additionally, any paid advertising spend is yours to set and control, and anything added after the initial scoping may incur additional charges.
Book a discovery call
Twenty minutes with Practiva’s director, no charge, no obligation. If we are not the right answer for you, we will say so on the call.