Privacy notice
This notice explains what we do with personal information when you visit practiva.uk, make an enquiry, book a call or download one of our guides. It is written to be read, not to be survived.
Last updated: October 2026
Who we are
Practiva Ltd is the controller of the personal information described in this notice. We are registered in England and Wales, company number 17454196, with a registered office at [REGISTERED OFFICE].
We are registered with the Information Commissioner’s Office under reference [ICO REGISTRATION NUMBER].
If you have a question about this notice or about how we handle your information, write to privacy@practiva.uk.
Please do not send us patient information
Our forms and our inbox are not a secure route for clinical information. Please do not include patient names, patient details or any clinical information in an enquiry, a form or an email to us. If you do, we will delete it and tell you that we have.
What we collect
When you contact us or book a call: Your name, email address, your profession or specialty, where you practise, whether you are starting out or already established, and anything else you choose to tell us. A telephone number if you give us one — it is optional.
When you download a guide: Your first name, email address, profession or specialty, and whether you are starting out or already established. We also record whether you asked to hear from us again, and which guide you asked for.
When you use the website: Information your browser sends us, including your IP address, device and browser type, the pages you looked at and how you arrived. Where this involves cookies, we only collect it if you agree — see our cookie policy.
If you become a client: The information we need to run your engagement, including your practice details and billing information. Clients receive a fuller privacy notice at the point of engagement.
Why we use it, and on what basis
Under UK data protection law, we must have a lawful basis for each way we use your information:
| What we do | Why | Our lawful basis |
|---|---|---|
| Answer your enquiry and hold a discovery call | You asked us to | Legitimate interests — responding to someone who has approached us about our services |
| Send you the guide you asked for | You requested it | Legitimate interests — delivering what you asked for |
| Send you occasional updates about our services | To stay in touch with people who want to hear from us | Consent — which you give by ticking the box, and can withdraw at any time |
| Keep a record of who consented to what, and when | To prove we had permission | Legal obligation, and our legitimate interest in being able to evidence consent |
| Understand how the website is used | To make it better | Consent, given through the cookie banner |
| Run an engagement if you become a client | To do the work you are paying for | Performance of a contract |
| Keep accounting and tax records | We are required to | Legal obligation |
| Deal with a complaint or a legal claim | To defend or resolve it | Legitimate interests — establishing, exercising or defending legal claims |
Marketing
We will only email you about our services if you asked us to. Ticking the box is optional, it is never a condition of downloading anything, and you can stop it at any time using the unsubscribe link in any email or by writing to privacy@practiva.uk.
If you unsubscribe, we keep a minimal record of your email address on a suppression list. That is the only way to make sure we do not email you again by accident.
Who we share it with
We do not sell your information, and we do not share it with anyone for their own marketing.
We use a small number of suppliers who process information on our behalf, under contracts that require them to keep it secure and use it only for what we have asked: hosting providers for website hosting, email platforms to send our emails, booking calendar tools for call bookings, analytics tools to understand how the site is used, and our accountants and professional advisers where necessary.
We will also disclose information if the law requires it.
Where your information is held
Our suppliers may store information outside the United Kingdom. Where they do, we rely on the UK government’s adequacy regulations or on the International Data Transfer Addendum, so that your information keeps the protection it has here.
How long we keep it
| Information | How long |
|---|---|
| Enquiries that do not become engagements | 24 months from our last contact with you, then deleted |
| Marketing contacts | Until you unsubscribe. Your email address then stays on a suppression list so we do not contact you again |
| Consent records | Six years, so we can show what you agreed to and when |
| Client records | Six years after the engagement ends, which covers the period in which a claim could be brought and our tax obligations |
| Website analytics | 14 months |
Your rights
You have the right to ask us for a copy of the information we hold about you; to have it corrected if it is wrong; to have it deleted; to ask us to restrict how we use it; to object to our using it where we rely on legitimate interests; to receive it in a portable form; and to withdraw consent at any time where we rely on consent.
To exercise any of these, write to privacy@practiva.uk. We will respond within one month. There is no charge.
We do not make any decisions about you by automated means.
If you are unhappy with how we have handled your information, please tell us first and we will try to put it right. You also have the right to complain to the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, or at ico.org.uk.
Changes
We update this notice when what we do changes. The date at the top tells you when it was last revised.